SIMPLY PUT, ONE MINUTE YOU ARE COOL, THE NEXT MINUTE YOU MAY NOT BE.
COOL is a matter of opinion. It is perhaps the greatest currency you can possess; whether you are running for president, or pitching for the next big event! It is what gives an events venue or events planner, the position of strength.
The COOL Event Awards, an entirely unique and defining accolade, '
Created by the market-leading Prestige Events magazine (est 2003), and previously known as the COOL Venue Awards, the awards were developed in 2007 by Wesley Mendy of Prestige Events Magazine to recognise an unsung, and arguably the largest influential element that emerges in the process of planning and executing an event or choosing the venue (How does the venue reflect your client or brand? etc).
Each of the previous ceremonies were attended by 650 of the coolest and most influential event professionals, and saw us roll out a unique strategy across a 3-month period surrounding the awards night, optimizing all social media outlets to generate an audience of the biggest social media audience for a UK events industry awards) to a mind- boggling 17 million exposures: If you collectively added the social media audiences of all of the other event industry awards, they do not add up to to 40% of our audited audience figure!
This year’s awards with it’s new wider focus to now include event planning, promises with it’s strategy to deliver an even greater social media exposures statistic, if not greater! No other industry awards has a greater engagement.